AKOMO BERN

www.akomo-bern.ch

Project Overview



Akomo Bern is a premium hotel located in the heart of Bern, Switzerland. The hotel combines modern luxury with a deep appreciation for the city’s rich history and architecture, offering guests an unforgettable stay surrounded by Bern’s most iconic landmarks.

Challenge


Akomo Bern sought to establish itself as a distinct brand that reflects Bern’s architectural grandeur and cultural charm. The goal was to create a unique visual identity that captures the essence of Bern while resonating with both tourists and locals.

Develop a logo that embodies Bern’s architectural and historical landmarks.

Create a cohesive brand identity that enhances the hotel’s luxurious yet welcoming image.

Design an identity that appeals to a global audience while staying true to its Swiss roots.

Solution


Logo Design


The core of Akomo Bern’s branding lies in its logo—a hand-drawn masterpiece merging three iconic landmarks of Bern:

Federal Palace: Representing Bern’s political significance and rich history.

Clock Tower (Zytglogge): A nod to the timeless charm and precision of Swiss heritage.

Bern Minster: Symbolizing the city’s artistic and architectural beauty.


The hand-drawn approach gives the logo a personal, authentic feel while evoking a sense of exclusivity and artistry.



Typography & Color Palette

Typography: A blend of Impact and Helvetica Neue fonts

Color:

  • Gold: Reflecting luxury and elegance.
  • Dark Brown: Evoking comfort and hospitality.

Challenge


Akomo Bern sought to establish itself as a distinct brand that reflects Bern’s architectural grandeur and cultural charm. The goal was to create a unique visual identity that captures the essence of Bern while resonating with both tourists and locals.

Develop a logo that embodies Bern’s architectural and historical landmarks.

Create a cohesive brand identity that enhances the hotel’s luxurious yet welcoming image.

Design an identity that appeals to a global audience while staying true to its Swiss roots.


Brand Applications